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NARS Metaverse
The American cosmetics brand founded by Francois Nars was looking for a modern way to engage with their consumers in China.
The project follows an artistic and colorful style that integrates into the immersive 3D environment of the metaverse.
Creative Direction - Michael Olea
Environment design and appearance for the customizable 3D avatars also had to integrate into the technical framework of the social loyalty platform for users.
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